Monday, April 4, 2011

194 - What are those black dots and squares?


The image you see below is called QRbarcode. Its used to code text, an Internet address (URL), or a phone number. You can read it with your smart phone and then go immediately read the text, go to the Internet site or dial the phone number. It has great potential use in advertising! The QR (short for Quick Response) barcode was developed by by Toyota. This two dimensional barcode has quickly been adopted in Japan and South Korea and a bit slower here in the west. Toyota used it for car part numbering. Its 2 dimensional design allowed for a small size. The QR contains more information then a standard barcode (limited to numbers). In fact the QR has been used for all sorts of interesting information coding.


QR codes storing addresses and URLs may appear in magazines, on signs, buses, business cards, or on just about any object about which users might need information. Users with a camera phone equipped with the correct reader application can scan the image of the QR Code to display text, contact information, connect to a wireless network, or open a web page in the phone's browser. The code in the upper left of this article will direct you to this Blog. The one in the lower left to the PCSS web site.


Recently a real estate client used the QR code to store an URL for more information and placed it on all their hand outs. You could then go to the site that had more pictures and house plan layout. So let your imagination go wild, but first get a smart phone, wireless Internet plan, and barcode reader software. You can make your own QR code at several free web sites. We use: QR-Code Generator Just put in your URL then right click the image to copy the image to your PC.


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